Software Developer / Blogger / Educator / Husband / Father 👨👩👧👦
Worked hard at the 9-5 for 20 years, climbed the corporate career ladder 🧗
Discovered passive income and started building my own digital assets 🚜
Walked away from my well paid Tech Director (close to six-figure (£) salary) job to focus on building my own micro SaaS apps 💻
My niche micro SaaS apps have made me multiple six figures in revenue 🙏
I'm now on a mission to help other developers unlock their own potential earning power and associated freedom via passive income 🚀
I started as a Software Developer around 20 years ago, working at a few small companies and a long stint at one big company.
I worked hard and climbed my way up the corporate ladder (Dev -> Senior Dev -> Team Lead -> Dev Manager) until finally I was promoted to Technical Director of an Insurance Software company 🏅
In theory, I should have been happy ... I'd reached the "pinnacle" but within a few years I was feeling unfulfilled and sad 😔
I was leaving the house at 7am and getting back at 7pm, just in time to see my kids for 30 mins before they headed to bed. Those 12 hours were generally made up of commuting (on a busy train with standing room only), pointless meetings and general chaos, interruptions and firefighting on the daily.
Eat. Sleep. Pain. Repeat. x 5 days a week.
I was living for the weekends although even then, quite often there’d be ad-hoc support or weekend work required. I was being paid very well (close to a six-figure salary), but I was unhappy with the grind and thought there must be more to life than what I was experiencing now I was “at the top”.
In 2016, I started reading self-development books and became obsessed in my thirst for self-improvement books. There was one book in particular (Rich Dad Poor Dad) that would teach me principles that would change my life forever. I couldn’t put it down and I finished it in a weekend.It’s an old book but the principles it teaches around being paid per hour vs “passive income” will hold true forever. It set me off on a journey to find my own freedom.
I started looking if I could build some digital assets that could bring in passive income whilst I was asleep/working. I briefly flirted with some Amazon selling platforms (FBA, Retail Arbitrage, Private Label) but they weren’t for me. I then discovered the world of print on demand products which didn’t require any inventory or cash investment up front which seemed a safer and easier way to build up some digital assets.
It was now 2017 and Amazon had launched their own print on demand platform (Merch By Amazon). It was ok but at the time the UI for creating the products sucked. It was very tedious to create & edit products and involved alot of copy/paste and repetitive work. I wondered if I could use my coding skills to make something to help make it all easier.
I built my first chrome extension in a weekend and it was both super simple and super UGLY! However, it did make it way quicker to edit products so it was at least useful.
I had written out a draft post promoting it to the Facebook group but I was hovering over the “Publish” button for ages. Worries were creeping in:
😱 “Will anyone buy it?“ …
😱 “Will they think I’m hacking them?”’ …
😱 “What if someone at work sees it?”
I hit publish and went to bed
I was excited/nervous to check my emails the next day …. holy smokes … people have actually bought it! Even better, they’re starting to rave about my app in the Facebook groups and more people are buying it. My crappy looking app was a success! 🏆
I was making sales in my sleep ….
I was receiving direct, positive feedback from the users …
I was in sole charge of the code … it was my baby …
That simple little app and it's (minor) success showed me that there was a viable way of making money from my software skills. It lit a fire deep within me as I could see the potential that was there ...
If I could build on this initial app, re-market a bigger/better app to my existing customer base I'd probably be able to get them to pay a recurring monthly fee. I didn't know it at the time but I was starting to build some Micro SaaS apps. Micro SaaS is just like it's big brother SaaS, except on a smaller scale for a set of users in a particular niche.
Hmmm .... if I could get 500-1,000 Merch creators to pay me $10 a month then I'd be in a position where I could consider quitting my crappy day job 💡
AT THIS POINT I WAS HOOKED AND DETERMINED TO BREAK FREE OF MY 9-5.
In 2018, I went on to build more apps for the Merch community, working evenings and weekends but it was truly a labour of love 😍
One day whilst walking my dog, an idea for a Merch chrome extension popped into my head that literally stopped me in my tracks (my dog just stared at me bemused). I felt I was on to something big and I was right, it turned out to be my biggest app and it changed everything for me 💡
I worked hard on developing and promoting it … made cutbacks and saved money such that we’d built up a small runway of savings and at the start of 2019 I was finally in a position to do it .... I QUIT MY JOB.
No more crappy meetings/office drama/chaos/commute 💩
More focus/family time/freedom/calm 😃
Through hard work and determination, these Micro SaaS apps have generated six-figures in sales and my last app launch was a five-figure launch which has meant that as a family we’re comfortable and (barring a total disaster) I’ll never need to go back to a 9-5 again 🤞
From my first crappy app in 2017, I have learnt (and continue to do so) tonnes about developing apps that bring in passive income.
When I meet other devs, I can’t stop talking about the passive income opportunities they could explore. I’m like …
Do you know there is another world outside of the 9-5 where you get paid to be a superhero to a community and build apps for them?!?
Now that my Micro SaaS apps are stable, I’m making it my mission to help other programmers do what I’ve done and unlock the potential they have inside them 🚀
So, if you’re interested in making a side income or even making a “quit the day job” income through building micro SaaS apps, you’re in the right place!
See you around,
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